Three powerful thoughts to inspire your 2025 journey
Our latest JUST Branding podcast episode 🎙
Last-minute gift ideas for creatives 🎁
A recap of last week’s top links, in case you missed them
And of course, a special holiday message JUST for you! 🦩✨
Let’s make 2025 your breakthrough year!
— Jacob Cass
Big news for Brand Builders in 2025 🚀
Early next year, I’m launching something I’m incredibly excited about.
Is it the worst time of year to launch?
Probably.
But I’ve been hard at work behind the scenes:
Talking to customers, listening closely to their challenges.
Learning what they’ve tried, what they’ve struggled with, and what they’re longing for.
Iterating like crazy—Sprint-style (thanks, Jake Knapp)—on the offer, messaging, and landing page.
The result? Something truly unique.
A BluePink Ocean opportunity, you might say.
I can’t wait to share this with you in the new year.
If you’re serious about mastering brand & building a thriving creative business, stay tuned.
Spots will be limited. Very limited. Want first dibs? Email me back with the word 'ALLY'. No need to send it again if you have already.
Three Thoughts to Propel You Into 2025!
Who you surround yourself with matters. Image Credit: Gary Vee
Here are three thoughts to propel you into 2025!
1. Who you surround yourself with matters.
Choose your circle wisely—they influence your mindset, decisions, and success. 🦩 Pinky says: Flock together wisely.
2. The biggest risk is taking no risk at all.
Growth comes from stepping outside your comfort zone. Take calculated risks and embrace new opportunities for growth. 🦩 Pinky says: Stick your neck out.
3. Don't spend another year doing the same shit!
Break free, take action, and make 2025 the year of transformation and progress. 🦩 Pinky says: Don’t stand still.
🎁 Last-Minute Gift Ideas for Creatives:
Still scrambling for the perfect gift? Don’t worry—I’ve got you covered! I’ve curated 50+ Gift Ideas for Creatives to make holiday shopping a breeze. You’re welcome. 😉
[New Podcast] Bridging Strategy and Design with Richie Meldrum
We've just finished recording our Best of 2024 episode which will be released on December 26th but in the meantime, listen to our latest episode with Richie Meldrum on Bridging Strategy & Design.
Richie is a renowned brand strategist (and Brand Builders Summit speaker), consultant, and educator with a unique ability to bridge strategy and design.
In this epiosde, he shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands.
We dive into his process, lessons learned, and real-world examples of success and challenges. Richie also offers invaluable advice for designers and strategists striving to collaborate effectively.
Plus, we discuss the future of branding and how emerging trends are shaping the industry. Tune in for an insightful and inspiring conversation!
We're so close to finishing the grueling (but oh-so-rewarding) process of 3D printing Pinky, our brand’s flamingo mascot. A true labor of love! Click through for some behind-the-scenes shots.
🚗 Hot Take Alert:
Missed my thoughts on the Jaguar rebrand? I shared the good, the bad, and the bold on LinkedIn. Definitely worth a read if you’re into brand makeovers.
🎨 Pantone 2024 Color of the Year:
Mocha Mousse has arrived! It’s a smart marketing move, but let’s be honest, a little trivial. I also dive into a quirky side story about “the ugliest color in the world according to research". Check out my thoughts for some fun insight.
Check them out—they’re packed with insights and practical advice!
✊ The Art of The Pivot: Resilience & Bold leadership
I had the honor of joining the Leading BOLDLY Podcast with Matt Clutterham and Jenny Jarvis. We talked about branding, resilience, mindset, and bold leadership—plus how I created the world’s largest branding event, the Brand Builders Summit.
✨ Reminder: BIG News for 2025
Want to be first in line when the new offer drops? Reply with “ALLY”, and I’ll make sure you’re in the loop.
Have a Flocking Fabulous Holiday Season!
Wishing you a flocking fabulous holiday season filled with joy, laughter, and all the magic that makes this time of year special.
Merry Christmas & Happy Holidays! 🦩✨
— Jacob Cass 🦩JUST Creative Flock Ordinary. Dare to Flair. Build a Stand Out Brand → Book your free call
Don’t go it alone! Join the Brand Builders Alliance™ — the ultimate membership for brand builders. Get the support, guidance, and resources to master branding and grow a thriving creative business.
