First off, thank you for lending me your inbox while I launched the Brand Builders Alliance!
Within 48 hours of opening, the first 50 Founding Member spots were gone! 💨 JUST wow!
(The doors are closed for now... but not for long).
If you missed out, head over to our website to join the waitlist and be first in line when the next wave of Founding Members opens.
I've shared a recap of the launch party below, along with our latest updates including...
Latest Updates
Brand Builders Alliance Launch Party Recap
JUST Branding Podcast is back
Our font, JUST Sans, gets a new sibling
(Re)Access my Branding Course
New Videos on YouTube
- Jacob
🚀 Brand Builders Alliance™ Launch Party Recap!
We just wrapped up our Brand Builders Alliance™ Official Launch Party with our first 50 members, and what a celebration it was!
✅ Unveiled exclusive member benefits and what's ahead
✅ Introduced our incredible Resident Coaches (Matt Davies, Steve Guberman, Peter Wilken, Rachel Davis, and Sarah Robb & Yevgeniya Davarashvili (who were there in spirit). Plus our amazing community manager, Tyronne Maxwell.
✅ Held a very quiet live Q&A (no questions… I’m taking that as a win!)
✅ Ended with a high-energy networking sesh to connect our members
The excitement was real, and this is just the beginning.
Want in? Join the waitlist now for your chance to be one of the next 50 Founding Members!
The JUST Branding Podcast is Back! And We’re Kicking Off with a Bang!
Season 6 of the JUST Branding Podcast is here, and we have some HUGE guests lined up—but you’ll have to tune in to the first episode to find out who they are! 👀
In case you missed it, our Best of Season 5 (2024) episode dropped over the holidays, so catch up if you haven’t already.
Now, let’s talk about our first guest of the season…
If you’re looking to build a brand that stands the flock out in a commoditized marketplace, this episode is for you!
We dive into the incredible brand transformation of Cooper Parry, a UK accountancy firm that defies every stereotype.
Known as the “rebels of accountancy,” they zig when everyone else zags—using brand and culture to fuel their rise as one of the UK’s fastest-growing professional services firms.
And get this—they have a Creative Director. Yes, an accountancy firm with a CD!
Join us as we chat with their Creative Director to uncover the secrets behind their brand-building success and how you can apply the same principles to take your business from bland to brand.
Our best-selling font, JUST Sans, is getting a bold new sibling... JUST Sans Outline!
This brand-new outlined version retains the clean, minimal, and expressive character of the original, while adding a striking new dimension to your designs.
No more manually outlining text in Illustrator—switch effortlessly between solid and outline versions for ultimate creative flexibility.
With the same modern geometric warmth, crisp legibility, and endearing personality as JUST Sans, this outlined version enhances the versatility of the type family—perfect for logos, branding, UI/UX, packaging, signage, and beyond.
We’re putting the finishing touches on a few characters, but it’s nearly ready and we can’t wait to share it with you soon!
Design Cuts Closes Down + How to Reaccess My Branding Course
Design Cuts was a popular and well-respected marketplace that overnight, "vanished", being acquired by CreativeMarket without any prior notice.
No one could access their previously purchased downloads (you now can here) however courses are still not accessible. And that includes my 'Become a Brand Master' course which was hosted there.
If you previously purchased this course on Design Cuts, you can provide me with your receipt, and I'll give you access once again.
I truly feel for everyone impacted by this transition, especially knowing Tom Ross as a longtime friend and collaborator for nearly two decades. While there were missteps in how this was handled, the team has since worked to address the situation.
This is also a valuable reminder—always download your purchased resources and keep receipts, as no platform is guaranteed to last forever.
You can read the official statement from Design Cuts & Creative Market here.
Haven't taken the course yet? You can still enroll in Become a Brand Master and gain expert insights into brand strategy and design.
Here's what people say about it:
🎥 New Videos Live on YouTube
Check them out—they’re packed with insights and practical advice!
Don’t go it alone! Join the Brand Builders Alliance™ — the ultimate membership for brand builders. Get the support, guidance, and resources to master branding and grow a thriving creative business.
