You probably landed here through the Summit, and this newsletter (JUST Creative Flair) is where I share branding insights and resources.
Subscribers also get access to a FREE bundle of branding & design tools. Grab it here.
Since there are a few thousand new faces, let me reintroduce myself (and thank long-time readers for sticking around).
I’ve spent the past 20 years helping brands big and small stand the flock out, from Disney and Nike to thousands of creative entrepreneurs.
These days, most of my focus is on building communities and resources to help brand builders like you grow your skills, your confidence, and your business.
🌌 It's Official! — Brand Builders Summit ENCORE is Coming!
It's official! On October 22–23, we’re hosting Brand Builders Summit ENCORE: 16+ speakers, 4 live expert panels, and 2 days of insights. Join the waitlist here.
Oh, and the Summit site was just nominated for an Awwwards design award. Overall, you rated the event 9.3/10, although one reviewer did throw us a “2/10” with the feedback: “You should hire a designer. Too bold.” Gotta love it.
📅 Inside the Brand Builders Alliance
The Brand Builders Alliance (BBA) is our membership community for designers, strategists, and creative entrepreneurs who want to master branding & grow a thriving creative business with peer support.
This month’s live sessions include:
How To Sell Brand Strategy with Sarah Robb (Resident Coach)
Unlock Your Thinking Style: The Secret to Better Strategy & Communication with Peter Wilken (Resident Coach)
Unstick Yourself from Analysis Paralysiswith Jenny Ferguson (BBA Member)
Plus, in my Group Coaching session this week, we tackled positioning, niching, balance, and reducing ghosting.
Doors are closed to BBA for now, but you can join the waitlist for replays and first access when we open again.
Personal News
The biggest update of all… we just welcomed baby #4 into the world. A happy, healthy boy: Koby Cass (4.48kg). While family takes priority this week, I’m catching up on Summit follow-ups and working on a full recap soon enough.
I was curious how they ranked this, so I wrote to the author and they said 'The ranking comes from Favikon’s scoring system, which is built on data analytics to measure things like engagement, content quality, and overall influence. It’s designed to highlight both authority and authenticity, which is why your profile stood out!'
And for my UK readers, if you want to kickstart 2026 with clarity and momentum, check out Mission Accelerator Live, an in-person event led by BBA members and Summit speakers Matt Clutterham and Jenny Jarvis.
Thanks again for being here and for supporting this community. Whether through the Summit, BBA, or these newsletters, I’m glad we’re connected.
— Jacob Cass 🦩JUST Creative Flock Ordinary. Dare to Flair. Build a Stand Out Brand → Book your free call
Jacob Cass :: JustCreative.com Branding Expert | Creative Mentor
Don’t go it alone! Join the Brand Builders Alliance™ — the ultimate membership for brand builders. Get the support, guidance, and resources to master branding and grow a thriving creative business.
