It’s been an action-packed week filled with podcasts, proposals, community events, and some incredible collaborations.
Here’s a quick recap of what’s been happening in my world and yours!
🎙️ Podcast Features
I had the pleasure of joining two great podcasts to talk all things brand:
🎙 Branding in the AI Era – I joined Mike On Podcast to discuss working with global clients, the San Francisco logo, and Jaguar’s rebrand, and how AI is shaping branding.
I drafted a proposal to rebrand a large U.S. college for their 100th anniversary, a huge milestone, and an exciting challenge ahead if it lands!
🎧 Latest JUST Branding Podcast
Our newest episode with Lida Citroën on How to Build Influence is now live! Tune in here:
📖 Must-Save Resource: Brand Manifestos
Big thanks to Lonnie Elliott for this goldmine on crafting impactful Brand Manifestos. (Appreciate the tip, Rachel Davis!)
🤝 Inside the Brand Builders Alliance™
A lot of exciting things are happening inside BBA!
We hosted our first virtual speed networking event using Remo. It was an immersive experience—lounging around a virtual pool while talking shop with Alliance members. Excited for the next one!
Here's what Tracy says about her experience in the Alliance:
💰 Upcoming BBA Workshops & Coaching
There are some power-packed sessions coming up exclusively for members:
🔹 Secrets to Running a High-Converting Sales Call with Yevgeniya Davarashvili (Feb 18)
🔹 WTF — What the Facilitation (The Why, What, and How of Brand Workshopping with Clients) with Rachel Davis (Feb 20)
🔹 Group Coaching with Steve Guberman on Strategic Growth (Feb 24)
🔹 Pitch Club - Scoping, Pricing and Selling Brand Strat with Richie Meldrum(Feb 27)
💡 Want in? Get access to all these as a Brand Builders Alliance™ member! (Join the waitlist here)
🚀 What’s Next?
We’re launching a regular co-working space inside the Brand Builders Alliance™, creating a dedicated space for collaboration, accountability, and focused work.
Plus, we’re kicking off “This is How We Do It”—a private, member-led Show & Tell series, where members share real-world strategies, workflows, and insights to help each other level up.
Phew! That’s a wrap for this week.
💘 Happy Valentines!
— Jacob Cass 🦩JUST Creative Flock Ordinary. Dare to Flair. Build a Stand Out Brand → Book your free call
P.S. Not part of the Brand Builders Alliance™ yet? Join the waitlist now and unlock access to all replays and future sessions when we reopen soon!
I’m loving the camaraderie as members playfully debate who was the very first founding member (see image below).
💡 The real question is… who will claim the coveted #51 spot? Will it be you? Join the waitlist
Don’t go it alone! Join the Brand Builders Alliance™ — the ultimate membership for brand builders. Get the support, guidance, and resources to master branding and grow a thriving creative business.
