Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson

Hey friend,

In our latest episode of the JUST Branding Podcast, we welcome back Rob Meyerson, making history as our first returning guest.

Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.

We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.

We then delve into Brand Architecture and clarify the various models;

• branded house,
• house of brands,
• endorsed brands,
• and hybrids

highlighting their significance in aligning with a company's overarching business strategies, along with practical tips for putting this into action.

Listen Here

• ​Listen on JUST Creative​
• ​Listen on Apple Podcasts​
• ​Listen on Spotify​
• ​Watch on YouTube​

Listen to Episode

On a side note, check out Rob Meyerson's Brand Names Report which carries on from our State of Brand Report.

Below you can learn more about the book and our work featured inside.

— Jacob Cass
🦩JUST Creative
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Designing Brand Identity (6th Edition)

Milton Glaser, Pentagram and Turner Duckworth.

I never thought my work would be sharing the same page with these icons of the design & branding world.

But there my work is in the 6th edition of ‘Designing Brand Identity‘ by Alina Wheeler & co-author Rob Meyerson.

This book means a lot to me.

It helped me demystify branding as a student back in 2009-11 and was a constant reference tool, hence my excitement of being in it now!

This new edition features:

• 50+ all-new case studies
• 100+ branding subjects
• 400+ quotes from experts and executives
• 800+ images, diagrams, and examples
• A bold cover design by Eddie Opara of Pentagram.

For anyone looking for a comprehensive guide to the world of brands and branding, I can’t recommend this book more highly!

Inside, they feature my work including the logo for San Francisco and our brand market research.

On a side note, San Francisco recently launched a $6 million dollar ad campaign featuring the logo, plus it appeared in the Marvel movie "Ant-Man: Quantumania".

The book is is now available for pre-order.

Find the pre-order button on that page as we can not directly link to Amazon products in our newsletter as it is against their TOS.

I look forward to receiving my copy soon!

Pre-Order Book

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