[Free Training] Craft Your Signature Promise


Hello friend,

We kicked off our new Signature Offer Accelerator this week.

I've opened the first session + workbook for free to non-BBA members so you can experience the program before deciding if it is right for you.

The first week was focused on crafting your Signature Promise.

This is the outcome you want to be known for.
Not a list of services.
Not a bundle of deliverables.

Want to go further?

You can join the full 8 week Signature Offer Accelerator and turn that promise into a clear, sellable Signature Offer. The one offer people remember you for.

This is our pilot round, and the price reflects that.

$299 today. Higher next time.

Below, you’ll find a short recap of the first session plus the Signature Promise framework you can use on your own if you want to test the thinking before committing.


[Recap] β€” Craft Your Signature Promise

The purpose of our first session was for members to get a first draft of their "Signature Promise".
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This is the 'outcome' you want to be known for.
Not a list of services or deliverables.
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​A Signature Promise clearly answers:​
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β€’ Who you help
β€’ What outcome you deliver
β€’ Why it matters
β€’ What makes your approach different
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It is the anchor for the entire offer.
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We're using a simple framework:​
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​I help [specific audience] achieve [clear outcome] so they can [meaningful result].​
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Simple yes.
Easy, no.
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That's why this isn't a solo exercise.
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Inside the BBA community, dozens of allies are posting their drafts and reviewing at least two others, asking:
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β€’ Is it clear who this is for?
β€’ Is the outcome obvious?
β€’ Does it avoid listing services?
β€’ Is it easy to remember after one read?

That feedback loop is where clarity actually happens.
No One Builds Aloneβ„’.
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​Next week, we are running a check-in session + hot seats to refine each promise.
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​In Week 3, we start turning those promises into clear, sellable Signature Offers.

Tip: Jump to 12:50 to get the full program overview.

Want to join the full program?


Accelerator Details

​Click here for full details​

This is an 8 week program, one focused hour per week:

  • 4 core workshops
  • 4 check-in sessions with hot seats and feedback
  • All sessions recorded and posted automatically
  • Worksheets, templates, and a dedicated support thread

PS. Stay tuned for our first 2026 JUST Branding Podcast episode dropping this week, with non-other than Debbie Millman.

β€” Jacob Cass
🦩JUST Creative
​Flock Ordinary. Dare to Flair.​
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​Build a Stand Out Brand β†’ Book your free call​

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Jacob Cass :: JustCreative.com​
Branding Expert | Creative Mentor


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