I'm putting new masterminds together

Hello brand builder,

Yesterday, I sent an email about something I see far too often.

Talented brand builders being hired as the hands instead of the brains.

Taking orders.
Executing decisions made by someone else.
Selling time instead of thinking.

If that email hit a nerve, this one is the follow up.

Because moving from execution to leadership doesn't happen by mindset alone. It happens when you change the rooms you're in and the conversations you're having.

That's exactly why we built Ally Pods™ inside Brand Builders Alliance.

Ally Pods are small, curated peer groups of 3–5 brand builders who meet regularly to hold each other accountable, work through real decisions together.

Next week, we're opening Ally Pods again. This will be the 4th round, and it's consistently the most valuable and popular part of BBA.

So far, we've matched dozens of members into pods, and many of those groups are still meeting months later. That doesn’t happen by accident.

Putting these pods together is a manual process. I personally review each member’s goals, stage, and availability, then match them into a pod that actually makes sense. It's not random and it's not automated.

Ally Pods are included as part of BBA membership.

If you could use:

• A small group of peers who genuinely get what you're building
• Clear structure for accountability and follow through
• Better conversations than surface-level tactics
• A reason to stop building alone and start leading

This is a good time to join.

Alongside Ally Pods, BBA members also get full access to:

• A private community of brand designers, strategists, and studio founders
• Direct access to me and our 7 resident coaches
• Strategic frameworks for positioning, pricing, offers, and growth
• Live sessions, workshops, and working sessions

One more thing worth sharing...

We just celebrated BBA’s first birthday. Nearly every member renewed, and they now carry both a Founding Member badge and a 1 Year Ally badge inside the community.

They're not gimmicks. They're signals of commitment and the #NoOneBuildsAlone culture inside BBA.

If you're tired of going it alone, click here to apply.

Ally Pods™ — Key details

• Starts: Mid-March 2026
• Duration: 16 weeks (around 1-2 hours per week or fortnight)
• Spaces: Only 5 3 available
• Applications close: Thursday 26 February 2026
• Investment: US$441
• Includes 4 months of BBA membership (1 month free)

→ Click here to apply​
​→ Learn more + watch video of how Ally Pods works​

I’ll be reviewing applications personally and accepting only 5 people. Two spots have already been taken.

Doors to BBA remain closed. This is the only way in for this round.

If you've got questions, just hit reply.

Apply to Join Ally Pods