This edition of JUST Creative Flair is packed with resources to fuel your creative journey!
This time, we’re diving into the art of purposeful humour in branding with Paddy Gilmore on thelatest JUST Branding Podcast where you'lllearn how to make your brand more relatable and memorable without crossing into cringe territory. Plus, I’m thrilled to announce the launch of the Building X-traordinary Brands on YouTube!
You’ll also find updates on my latest client projects, our global Business for Good impact, details on the upcoming AI in Writing Summit (where I’ll discuss using AI for branding), and Adobe’s 50% off deal available now for creatives in select regions.
Plus, some curated links that you may have missed.
Enjoy—and keep creating!
— Jacob Cass 🦩JUST Creative Flock Ordinary. Dare to Flair.
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Paddy Gilmore joins us on the latest JUST Branding Podcast to show us how to infuse just the right amount of humour into our brands—enough to make them relatable, engaging, and memorable, without crossing into cringe territory.
But hold up, this isn’t about stand-up comedy routines or cracking jokes for the sake of it.
It’s about HUMOUR with purpose.
We dive into the art (and science!) of brand humour, including:
😆 How to leverage humour to make your brand stand out
😂 The sweet spot for when and where humour works best
🤣 Crafting humour that actually lands (and doesn’t backfire)
🎭 Real-world examples & what to avoid
If you’re ready to learn how to connect with your audience through humour that’s on-brand and impactful, tune in now!
Oh, and if you’ve got a knock-knock joke that’s better than mine…
I’m all ears!
Building X-traordinary Brands Podcast
As part of the Brand Builders Summit, I created an x-clusive BONUS for VIP Power Pass holders: 12 in-depth interviews with branding experts from around the world.
Now, I’m releasing these episodes over the next six months, so everyone can benefit from these insights!
I’m immersed in client projects for a diverse, global roster, helping them truly Stand The Flock Out 🦩 through brand, strategy and design.
Here’s a snapshot of my current collaborations:
Magician - Switzerland
Global Tea Brand - Romania
Machinery & Software - India
International Law Firm - Italy
Global Executive Coach - UK
and potentially a Corporate Housing Startup - USA
Looking to launch or elevate your brand in 2025? I am now taking bookings for the new year!
Business for Good: Our Impact
Since 2019, I’ve proudly partnered with the B1G1 Business for Good initiative.
Recently, B1G1 updated our profile page and website, making it easier than ever to see the impact we’ve made!
As of today, JUST Creative has contributed to 29,812 global impacts, including:
🌳 2,152 trees planted
🍲 415 meals provided
📚 4,888 education support tools
🔧 7,521 days of life-enhancement tools access
🚰 1,500 days of life-saving water access
🚽 3,980 days of improved sanitation
🎓 3,809 days of education
🏥 2,799 days of medical support
💡 1,077 days of life-enhancement support
I’m thrilled to continue supporting B1G1 as a Business for Good Silver Partner and would love for you to join us in making a difference!
If you choose to become part of B1G1, please use my unique code BM13005. By joining through this code, you’ll also provide 50 days of education to children worldwide.
AI in Writing Summit (Nov 14-16) - Free!
I’ll be speaking at the upcoming AI in Writing Summit next week—not specifically on writing, but on how to leverage AI for branding, design, and impactful messaging (with copywriting as a crucial component). I’ll dive into how AI can enhance strategy, moodboards, logo creation, and more. Grab your free ticket to join!
[Live] Get 50% off Adobe CC
In select regions (Australia, New Zealand, Singapore, Hong Kong, South Korea, Taiwan, and Vietnam), Adobe is offering 50% off Creative Cloud subscriptions!
For everyone else, keep an eye out for similar deals on Black Friday.
This sale ends Nov 14, so don’t miss out!
The Best Black Friday Deals 2024
Each year, I compile the ultimate list of the best Black Friday deals for creatives—and it attracts a lot of attention!
If you’d like your offering to be featured, just email me the details.
Don’t miss out on this great opportunity to get your brand in front of a large, engaged audience!
Personal News
On a personal note, it’s warming up here in Sydney, and our recently renovated pool is getting plenty of love—especially from Pinky, our flamingo pool float!
For Halloween, I dressed up as a person riding a flamingo(yes, really!), our summer soccer team is climbing the ranks, and I’m spending quality time with our three kids (6, 4, and 2). Balance, right?
Here are a few links you might have missed from the last newsletter.
In case you missed it:
Some curated links that you may have missed in my prior newsletters:
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