This one's a bit deeper than usual, but stick with me.
For years, our industry has glorified the solo operator.
The lone wolf. The grind. The whole "stand out or get left behind" thing.
And TBH, I've played that game too. I even built a brand around it.
🦩 Stand The Flock Out has been my rally cry for years. Still is.
But after working with thousands of creatives across agencies, masterminds, coaching programs, and now inside our Brand Builders Alliance community, something has become painfully clear:
The best work doesn't happen alone. It happens together.
This idea has been percolating for some time.
And it has turned into a true belief.
So I put that belief into words.
Into a manifesto.
A shared vision for how we grow, how we create, and how we build stronger businesses side by side.
And yeah… it's starting to feel like a movement.
(Gasp!)
Introducing the...
No One Builds Alone™ — Manifesto
Everyone talks about standing out.
No one talks about what happens when you stand alone.
We believe the real strength of a brand builder
comes from standing together.
Because growth isn't a solo act —
it's a shared journey.
We learn out loud.
We lift each other up.
We build brands, businesses, and confidence — side by side.
We celebrate progress over perfection,
collaboration over competition,
and generosity over ego.
When we build together, we grow stronger —
as creatives, as entrepreneurs, and as people.
Because no one builds alone.
We build together.
As allies.
No One Builds Alone™ — Manifesto
No One Builds Alone™ — We Build Together
Here is what we stand for...
No One Builds Alone™ — We Build Together
We believe:
The real strength of a brand builder comes from standing together.
We are committed to:
Helping brand builders master their craft, grow their business, and find belonging through connection, confidence, and generosity.
We want to live in a world where:
Creatives rise together — confident, connected, and free.
We believe the world would be better if:
We replaced competition with collaboration and perfectionism with progress.
We want nothing more than to:
Build a global movement where no one builds brands, businesses, or confidence alone.
We care deeply about:
Belonging, growth, honesty, and joy in the creative journey.
Someday we will:
Help every brand builder feel seen, supported, and capable of thriving on their own terms.
It bothers us when:
Creatives burn out, isolate, or feel like they have to figure it all out alone.
We feed off:
Curiosity, generosity, courage, and real conversation.
We are crazy about:
Building better brands — and better humans — together.
We've dubbed it the The Alliance Way™ and it defines our culture, our values, our practices, and it all flows from this manifesto.
It shapes how we show up, how we support each other, how we grow, and how we build thriving businesses together.
From coaching and community challenges, to events, Ally Pods™, and daily interactions, the entire BBA experience is designed around one truth:
No One Builds Alone.
Doors to the BBA community are currently closed but we will be reopening soon. Stay tuned.
And a quick shout out to BBA member, Karen Kluss, who is absolutely crushing it! Karen launched her business just 6 months ago and is already fully booked with 29 clients. Here’s what she said about BBA:
Go Karen! An truly exemplary member of BBA.
— Jacob Cass 🦩JUST Creative Flock Ordinary. Dare to Flair. Build a Stand Out Brand → Book your free call
Jacob Cass :: JustCreative.com Branding Expert | Creative Mentor
BBA is the ultimate membership for brand builders. Get the support, guidance, and resources to master branding and grow a thriving creative business —together.
