She was ready to give up

Yesterday, I shared about a member leaving our community.

The reason?

To become a mum!

A pretty beautiful reason.

Today, another member reached out asking to leave too. 🤨🤨

Not because Brand Builders Alliance™ wasn't helping.

Because she was doing it tough.

Her exact words:

I've seen this pattern before...

When there are too many options, too much pressure and a lack of clarity.

It leads to disengagement, burnout and eventual failure.

So I asked about her challenges & goals.

And we put together a custom plan.

Here is a small part of my detailed reply:

That resonated with her and now we're getting things back on track.

One step at a time.

This is a reminder, that if you're struggling, you don't have to do this alone.

Reach out sooner.

To a mentor or peer or someone who can help you see what's actually going on.

That's what community is for.

And that’s why Brand Builders Alliance exists.

Not just to give you more content, more calls, or more things to do.

But to help you build a stronger creative business with clarity, support and people walking alongside you.

See what Ana had to say about her time inside Brand Builders Alliance in the image below and join the waitlist here.

And if you need support right now, hit reply. I am happy to walk alongside you.

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In Other News

• The full Brand Builders Summit 2026 website is now live. I'd love your feedback, especially if you spot anything off.
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  We already have a ton of top tier guests locked in, with many more applications still to go through. It's gonna be epic!
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  One important note: this year, sessions will run around 2pm to 10pm CT, rather than the previous 8am to 4pm CT schedule.
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• A new JUST Branding Podcast is also out: Why agencies all sound the same (and how to truly differentiate) with Emily Penny.
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• JUST Serif is shaping up like a beauty! We've now created the masters of 3 weights so far (Black, Regular and Extra Light). Can't wait to share this with you.

You May Have Missed

• I joined Josh Hall's podcast to unpack whether designers are cooked in an AI world. Listen here.
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• Tune into our recent podcast focused on Founder Branding Podcast with Amelia Sordell

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Thanks and have a great flocking weekend! 🦩