The Best Brand Strategy Courses

If you're new here... I'm Jacob Cass and I help creatives and entrepreneurs level up through branding, strategy, and design. I do this via my brand design & consulting services, resources, courses, buying guides, speaking, blog, community, podcast, social media and this newsletter.

Hello friend!

If you’re reading this, chances are you’re eager to learn brand strategy and searching for the best courses to do that!

And I don't blame you.

It’s a competitive market out there for creatives.

Not only are we up against peers, but also DIY tools like Canva and low-cost services like Fiverr.

Feeling the pinch? Struggling to stand out and make a good living? The answer lies in specialization.

Specializing helps you increase your fees by offering unique expertise, rather than competing solely on price.

Think of it like this: If your Porsche broke down, would you trust any mechanic or one specializing in Porsches?

The same goes for your creative work. When I specialized in brand strategy, I was able to increase my fees and 🦩 stand the flock out from the crowd—and you can too!

So, have you specialized yet? Now’s the perfect time to start learning brand strategy!

Which Course Should You Choose?

After personally taking over a dozen brand strategy courses online, I’ve gained a holistic understanding of the market.

And I know what you’re thinking: Just tell me the best one!

Truth is, there isn’t a single “best” course.

Each has its strengths depending on your goals, budget, learning style, and availability.

That said, here are four brilliant courses worth considering:

My Top Brand Strategy Course Picks + Exclusive Discounts

• ​Brand Master Secrets by Stephen Houraghan
• ​Brand Strategy Academy by Sarah Robb
• ​Bare Brand Strat by Richie Meldrum (Live Cohort: Feb 2025)
• ​Brand Strategy Bootcamp by Anneli Hansson (Live Cohort: Oct 21, 2024)

If you’re someone who thrives in live cohorts and values real-time feedback, Richie’s and Anneli’s live programs are excellent options, priced at approximately $800-$1000 and $1500-$1950 respectively.

For a blend of live and self-paced learning, Sarah’s academy offers a perfect middle ground. With live Q&A sessions throughout the year and practical tools based on her experience on over 57 rebrands, it's a steal for $497.

For a comprehensive, self-paced option loaded with templates, frameworks and worksheets, Stephen’s course is priced at $545-895 and provides immense value.

I review each course in more detail in my best brand strategy courses article, sharing everything from costs to course lengths and what each one excels at.

If none of these are in your price range, consider using my Top 10 Resources to Learn Brand Strategy and check out the exclusive discounts below.

View All Brand Strategy Courses

Exclusive Discounts - Save Up to 25% (Limited Time Only)

To help you get started, I’ve arranged exclusive discounts for JUST Creative Flair readers:

• 25% off Stephen's Brand Master Secrets with code 'JACOB'.
• 10% off Sarah's Brand Strategy Academy with code 'JACOB'
• 15% off Richie's Bare Brand Strat cohort starting Feb 2025 with code 'JACOB'
• 25% off Anneli's Brand Strategy Bootcamp with code 'BRANDBUILDERS' (starting Oct 21, 2024—act fast!).

These offers are for a limited time only, so don’t miss out!

More Courses to Explore

Here are more fantastic options to further your learning:

• ​eResonaid by Fabian Geyrhalter
• ​CORE by TheFutur
• ​Activate Your Strategic Brain by Stef Hamerlinck
• ​LEVEL C by Marty Neumeier
• ​Marketing Week Mini MBA's by Mark Ritson
• ​Mark Pollard’s Brand Strategy Class by Mark Pollard
• ​Brand Consulting Mastery by Tobias Dahlberg
• ​Brand Strategy Fundamentals by Anneli Hansson

Plus, dozens more listed in my full article on the best brand strategy courses.

View All Brand Strategy Courses

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[Replay] Your Brand Strategy Questions Answered by Sarah Robb & Jacob Cass

​Watch the replay of our live Q&A session last week.

Sarah Robb and I answered these questions in this order:

• How do you overcome a client that says they have been burned before? And done the pre-work?

• How do you sell brand strategy?

• What are your top 3 tips for leading your first in-person brand strategy workshop?

• How do you respond to a client asking for a guarantee that the strategy will work?

• How do you translate research into a useful strategy?

• How do you stay focused on brand strategy without branching into marketing and execution work?

• How should I approach brand strategy when building or redesigning a website?

• Can you share some metrics you recommend adding into brand strategy?

• Any advice for beginners who aren’t ready to invest in a brand strategist yet?

• Could you share some measurable analytics or metrics for brand strategy, especially for new clients?

• Do you approach brand strategy differently for big corporations vs. small businesses?

• How do you justify the price difference between budget designers and more expensive professionals?

• As a beginner brand strategist, what range would you recommend charging clients?

• Do you tweak the strategy after presenting it to the client, and how much adjustment is recommended?

Watch Replay

Join The Brand Strategy Academy (+Get 10% Off)

Join Sarah’s Brand Strategy Academy—a clear and practical online course designed to cut through the jargon and equip you with the tools and process to truly master brand strategy. And since you're part of the flock, you can enjoy an exclusive 10% discount with code 'JACOB'. Limited time offer.

Join Brand Strategy Academy

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