In other news, our latest JUST Branding Podcast is out now focused on "Rebranding Strategy", sharing insights on how to rebrand like a pro with special guest, ShannaRea Dennis.
The Design Conference, held annually in Brisbane (Meanjin), Australia, is a dynamic 3-day event aimed at designers, creatives, strategists, brand managers, business owners, and students. Held June 5-7, 2024, at the Brisbane Powerhouse and available online, it featured a diverse range of speakers in a variety of disiplines. The event covers various topics such as brand, burnout, collaboration, design, and more. β The conference offers a blend of talks, workshops, live panels, and Q&A sessions. Workshops are particularly engaging, offering deep dives into creative topics. Networking is a highlight, with opportunities to connect with speakers and attendees in a relaxed setting. β Despite minor drawbacks like the websiteβs user experience and limited food options, the overall production is world-class, featuring vivid screens and crisp audio. The Brisbane Powerhouse, with its industrial charm and scenic river views, provides an ideal venue. Staying at the nearby Ovolo hotel is recommended for its convenience and networking opportunities. β In summary, The Design Conference is an immersive and well-curated event, perfect for those looking to learn, network, and get inspired in the design industry.
Key Takeaways & Observations
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To summarise 3 full days into a few bullet points is bit of a disservice but hereβs what came to mind:
Burnout and mental health is a real challenge right now. Creatives are feeling the economic and industry pinch. Speakers and attendees were not afraid to discuss this openly and suggest strategies on how to get through it all. β
AI is our co-pilot. I noticed less fear about AI, with many coming to terms with it being a tool. AI was more of a footnote at this conference, in contrast with Adobe Max or SXSWSydney which was a key focus. β
We are all figuring it out as we go. Every creative has their own unique journey and itβs never as linear as one may think. βEnjoy the process. β
Reels are quite literally the highlight reel, often compressing decades of top tier work into 30 seconds or so. Donβt compare your work or worth to highlight reels. Comparison is the thief of joy. β
Take workshops. You get to learn at a much deeper level. β
Weβre all in this together. Connect and help one another, authentically. β
Be comfortable with the uncomfortable. β
Collaboration is the key. Reach out to others. Find complimentary skill sets. β
Being good at your craft is not going to cut it for 99% of us. We must master many different skills and show up consistently to excel. β
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