X-traordinary! Brand Builders Summit Speakers Announced (1/4)!
Published 11 months agoΒ β’Β 2 min read
X-traordinary!
β
Hey friend!
I am x-cited to announce that we have confirmed the 30+ strong speaker line up for the Brand Builders Summit (Aug 27-30)! β βX-traordinary would be an understatement!
As a reminder, The Brand Builders Summit is FREE four-day virtual x-perience dedicated to empowering brand builders with the tools, knowledge, and strategies to master the craft of brand building x-ceptional brands!
In this episode, Alexandra Watkins, a renowned naming expert and author of βHello, My Name Is Awesome: How to Create Brand Names That Stick,β shares her insights .
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.
Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.
Tune in for practical tips on how to create brand names that stick!
Donβt go it alone! Join the Brand Builders Allianceβ’ β the ultimate membership for brand builders. Get the support, guidance, and resources to master branding and grow a thriving creative business. β