You're gonna love this!


Hello new & old friends!

Jacob Cass here.

Who the flock is Jacob Cass, you ask? 🦩

Well, let me reintroduce myself—since over 20,000 of you have joined the flock since my last newsletter!

You might know me as the host of the Brand Builders Summit from just four weeks ago (wow, time flies!)

Or perhaps from my blogging days over 15 years ago.

Either way, I’m thrilled to have you here!

I’m all about helping designers, creatives, and entrepreneurs crush their goals through branding, strategy, and design.

I do this in a variety of ways: through my brand design & consulting services, resources, courses, buying guides, speaking, coaching, blog, community, podcast, social media and of course, this newsletter.

By the way, have you downloaded your free Branding Briefcase yet? It’s packed with 100s of free branding and design resources—no strings attached.

That’s the kind of value you can expect from this newsletter—no spam, just pure, helpful content.

I hope you stick around!

Learn more about me (and Pinky) on my About page, or check out my Brand Story video to dive deeper into what I’m all about.

Thanks for being part of the flock!

— Jacob Cass
🦩JUST Creative
Flock Ordinary. Dare to Flair.


Summit Results Are in!

"100% would recommend the summit to a friend."
⭐️⭐️⭐️⭐️⭐️ 9.7/10 for the overall summit x-perience.

JUST Wow.

When I set out to create the Brand Builders Summit, my goal wasn’t just to host an event.

It was to craft an X-PERIENCE.

A dynamic space where industry leaders, x-perts, and enthusiasts unite to share, learn, and inspire.

With live Q&As, interactive workshops, x-pert panels, networking & co-working sessions, and thousands of dollars in bonuses & giveaways, that vision became reality.

Witnessing the transformations of each individual throughout this journey was the most rewarding part.

To every speaker, attendee, and contributor, THANK YOU for making this truly x-traordinary!

We had close to 23,000 registered attendees—far surpassing my stretch goal of 5,000. I’d say we did alright! 😉

But the 𝘳𝘦𝘢𝘭 magic? 

That’s in the community.


Brand Builders Community Update!

The Brand Builders Community is now thousands strong, and the next chapter is just beginning.

I’ve been interviewing members and reviewing your feedback to create an even stronger, more valuable experience for everyone. Thanks for your patience—stay tuned for more exciting updates!


[Free Event] Boost Your Brand Strategy Confidence! – Oct 8th

Ready for more value?

Join us for a free x-clusive live Q&A coaching session on brand strategy with none other than Sarah Robb and myself, Jacob Cass.

Sarah, one of our standout Brand Strategy speakers from Day 1 of the summit, was unable to host her live Q&A due to travel commitments. But now, you have the chance to reconnect with your fellow brand builders and dive back into the conversation with us—live!

📅 Mark your calendar:
• Tuesday, October 8 @ 7AM CT 🇺🇸
• Tuesday, October 8 @ 1PM BST 🇬🇧
• Wednesday, October 8 @ 11PM AEDT 🇦🇺
• See your time zone on the event page.

RSVP here (It’s free!)—and if you can’t make it, a replay will be available at the same link.

Please note, the time has been changed since the original message sent out in the community.

Be sure to submit your questions as a comment on the RSVP page, or bring them with you on the day!

Can’t wait for the live session? Get ahead by checking out Sarah’s Brand Strategy Academy—a clear and practical online course designed to cut through the jargon and equip you with the tools and process to truly master brand strategy. Plus, as a valued member of the Brand Builders community, you can enjoy an exclusive 10% discount with code 'JACOB'.


What I've Been Up To Since The Summit

🎤 Interviewing community members, reviewing survey data, and developing an x-citing new offering for the Brand Builders community!

🚀 Immersed in 2.5 global brand strategy and identity projects!

  • 🇮🇹 Italy: Collaborating with an international law firm on a new brand identity and strategy for their global expansion.
  • 🇮🇳 India: Partnering with a leading company in machinery and software to strengthen their market position.
  • 🇦🇺Australia: In talks with a global outsourcing firm—more details soon!

🧠 Learning how Richie Meldrum does brand strategy in his Bare Brand Strat live co-hort! It's JUST Brilliant!

🎙️ Released new JUST Branding Podcast episodes on Brand Management and Building Brands With Soul.


Interesting Links

🎥 I recently watched this video from Dan Nelken on How to Write Better Headlines... faster. Really insightful!

📚 My mate, Jeremy Mura has just released a course 'Branding for Beginners' perfect for those starting out at just $29.

🖋️ Did you know that you get two free weights of our font, JUST Sans inside your free Branding Briefcase? Download it now!

That’s it for this edition of JUST Creative Flair!

Thanks for being part of the flock—until next time!

— Jacob Cass
🦩JUST Creative
Flock Ordinary. Dare to Flair.

Build a Stand Out Brand → Book your free call

Jacob Cass :: JustCreative.com
Brand Consultant + Designer


JUST Keep Soaring...


113 Cherry St #92768, Seattle, WA 98104-2205
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