You won’t believe where my last lead came from


You won’t believe where my last lead came from

Hey friend!

I asked a recent lead how they found me. You will never guess where...

(And this was a first for me!)

They asked ChatGPT for the 'best freelance brand designers'.

I checked it myself, and there I was at #1!

Unflockin' believable! (And of course, #AI is never wrong 😅)

Right beside Chris Do, David Airey, Debbie Millman and more.

The big question is... how can we purposefully rank in ChatGPT?

Is this an untapped resource?

I went straight to the source and asked:

"How was this list compiled? How to rank as #1 on ChatGPT?"

Ranking Considerations for ChatGPT

The list was compiled based on several factors, including:

1. Recognition and Influence: Designers who are well-known in the industry, have received awards, or have authored influential books and articles.

2. Client Portfolio: The prestige and diversity of clients they have worked with, including high-profile brands and organizations.

3. Notable Work: Specific projects or logos that have achieved widespread recognition and acclaim, demonstrating their skill and creativity.

4. Industry Contributions: Contributions to the design community through teaching, speaking, writing, or other forms of thought leadership.

5. Consistency and Longevity: A track record of producing high-quality work over an extended period.

I then queried ChatGPT for the 'best freelance logo designers' and I came in at third spot, behind Aaron Draplin and David Airey, but before Sagi Haviv. Go figure.

I asked how to rank as #1 for this phrase and here's what it said:

How to Rank as #1 in ChatGPT

To rank as a top freelance logo designer, consider the following strategies:

1. Build a Strong Portfolio:

• Focus on creating high-quality, distinctive logos.

• Work with a diverse range of clients, including well-known brands.

• Ensure your portfolio is well-presented and easily accessible online.

2. Gain Recognition:

• Submit your work to design competitions and awards.

• Get featured in design publications and blogs.

• Participate in design communities and forums.

3. Develop Thought Leadership:

• Write articles, books, or create tutorials on logo design.

• Speak at conferences, webinars, and industry events.

• Share your knowledge and process through a blog, YouTube channel, or social media.

4. Network and Collaborate:

• Build relationships with other designers and industry professionals.

• Collaborate on projects to expand your reach and influence.

• Seek mentorship from established designers.

5. Continuous Learning and Improvement:

• Stay updated with the latest trends and technologies in logo design.

• Take courses and attend workshops to improve your skills.

• Experiment with new styles and techniques to keep your work fresh and innovative.

6. Marketing and Personal Branding:

• Develop a strong personal brand that reflects your unique style and expertise.

• Use social media and other marketing channels to promote your work.

• Engage with your audience regularly and build a loyal following.

The simple answer?

Build brand.

On a similar note, have you tried my BrandBot™ custom GPT for branding, design and marketing?


PS. In other news, I recently appeared on three podcasts:

View all my podcast appearances here, including discussions on The Futur and Dain Walker's Agency podcast.

Plus, tune in to our latest JUST Branding Podcast episode on Brand Naming with Alexandra Watkins.


— Jacob Cass
🦩JUST Creative
Flock Ordinary. Dare to Flair.

Build a Stand Out Brand → Book your free call

Jacob Cass :: JustCreative.com
Brand Consultant + Designer


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113 Cherry St #92768, Seattle, WA 98104-2205
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