Love logos?
Hello logo lover! I have some exciting news! After 12 consecutive years of winning and 61 logos published in the prestigious LogoLounge Book Series, I’m honored to take on a new role… this time, on the other side of the table. I’m thrilled to announce that I’ve been selected as a judge for the LogoLounge Book 15 Awards! 🎖️ It’s a full-circle moment. My LogoLounge (and branding) book collection. Having my work recognized year after year has been incredibly humbling, and now I get to celebrate...
about 2 months ago • 3 min readComing up in March 🦩
Hey friend! The past few weeks have been wild. And I’ve got some big updates for you: 🎙 Mark Ritson Unfiltered We interviewed Mark Ritson for our most profane (and insightful) episode yet. If you love no-BS branding talk, you don’t want to miss this one. Out soon. 🎓 4 Power-Packed Masterclasses for Brand Builders Alliance Members Over the last few weeks, we hosted some incredible expert sessions: How to Run a High-Converting Sales Call with Yevgeniya Davarashvili Scaling, Business Growth,...
2 months ago • 4 min readMark Ritson, Marty Neumeier & Rory Sutherland walk into a bar...
Imagine this… Mark Ritson, Marty Neumeier & Rory Sutherland walk into a bar... What’s the one burning question you’d ask them? We're going to be interviewing them over the next few months. And to celebrate 6 years of the JUST Branding Podcast, we’re flipping the script and putting YOU in the interviewer’s seat. Have you got a question for one, two, or all three of these legends? Reply to this email and let us know your questions you'd like to ask. Looking forward to seeing what you come up...
3 months ago • 2 min read💘 Brand is in the air...
Hello friend! It’s been an action-packed week filled with podcasts, proposals, community events, and some incredible collaborations. Here’s a quick recap of what’s been happening in my world and yours! 🎙️ Podcast Features I had the pleasure of joining two great podcasts to talk all things brand: 🎙 Branding in the AI Era – I joined Mike On Podcast to discuss working with global clients, the San Francisco logo, and Jaguar’s rebrand, and how AI is shaping branding. 🎙 Brand Strategy Isn’t Just a...
3 months ago • 3 min readAnd we're back!
Hello friend! (Our regular newsletter is now back!) First off, thank you for lending me your inbox while I launched the Brand Builders Alliance! Within 48 hours of opening, the first 50 Founding Member spots were gone! 💨 JUST wow! (The doors are closed for now... but not for long). If you missed out, head over to our website to join the waitlist and be first in line when the next wave of Founding Members opens. I've shared a recap of the launch party below, along with our latest updates...
3 months ago • 5 min read🎉 Level Up in 2025
Hello friend! Can you believe we’re about to step into 2025? Time flies, and here we are, standing on the edge of a brand-new year, ready to level up our businesses!👀 (I see you checking your emails during the holidays!) I get it... Staying competitive, attracting new clients, and managing finances can feel like a mountain to climb. But don’t worry, I’ve got your back. Not only with the upcoming Brand Builders Alliance (more on that next year 😉), but also with an amazing opportunity that will...
4 months ago • 5 min readDrumroll please... 🥁
Hey Reader, I know it's the holidays, but I was too excited not to share this. As a brand builder, I know you'll appreciate it. I have finalised the name & branding for my NEW membership (coming in early 2025) and you're the first to see it! Introducing... The Brand Builders Alliance™ What do you think Reader?If you attended the Brand Builders Summit earlier this year, you might notice the familiar styling. It’s a subtle hint of the incredible value to come! I'm revealing more detailed info...
5 months ago • 1 min read3 thoughts to propel you into 2025...
Hello friend! Here’s what’s inside this edition of FLAIR. Big news for brand builders in 2025 🚀 Three powerful thoughts to inspire your 2025 journey Our latest JUST Branding podcast episode 🎙 Last-minute gift ideas for creatives 🎁 A recap of last week’s top links, in case you missed them And of course, a special holiday message JUST for you! 🦩✨ Let’s make 2025 your breakthrough year! — Jacob Cass Big news for Brand Builders in 2025 🚀 Early next year, I’m launching something I’m incredibly...
5 months ago • 5 min readIt’s All Happening: Leadership, Creativity, and a BIG Reveal!
It's all happening! Hello friend, here’s what I’ve been up to lately—no visuals this week, just straight to the point: 🎥 New Videos Live on YouTube Building Strong Teams & Leaders with Tatiana O’Hara How to Create Unforgettable Events with Armin Vit Check them out—they’re packed with insights and practical advice! ✊ The Art of The Pivot: Resilience & Bold leadership I had the honor of joining the Leading BOLDLY Podcast with Matt Clutterham and Jenny Jarvis. We talked about branding,...
5 months ago • 3 min readThe Jaguar Rebrand
A Bold Leap or a Misstep in Luxury? My hot take. If you're new here... I'm Jacob Cass and I help creatives and entrepreneurs level up through branding, strategy, and design. I do this via my brand design & consulting services, resources, courses, buying guides, speaking, blog, community, podcast, social media and of course, this newsletter.) Unofficial photo: Pinky, our mascot, driving the new Jaguar Type 00 Concept Car Hey friend! I hope all my American friends had a flocking fantastic...
5 months ago • 5 min read