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JUST Creative FLAIR™

Join 30k+ brand-builders, designers & entrepreneurs elevating their business through strategic branding, marketing and design. Join if you Dare to Flair!

What are you building in 2026?

Before you step into a new year, it’s worth asking one honest question: What are you building in 2026? Most people drift into January with loose goals and scattered ideas. This session is your chance to pause, zoom out, and map your next stage with intention. I’m teaming up with Brand Leadership Consultant Tannaz Homayounfar for a two hour masterclass where we’ll help you design your Brand Empire Map for 2026 — a one page strategic blueprint for who your brand is becoming and where you’re...

👀 My Top 10 Black Friday Deals

Black Friday can be chaos. Your inbox fills up, everything claims to be 80 percent off, and somehow you still end up buying the wrong stuff or missing the good deals. So this year, I've done the sifting for you. I've pulled together my top Black Friday deals for creatives, based on what I actually use and recommend... and have genuine discounts. If you want to upgrade your creative toolkit, improve your skills, and save serious cash without wasting hours comparing 50 tabs, this list is for...

🦩 Pink Friday Deals Are Live

Black Pink Friday Deals! Hey friend! Black Pink Friday week is here, and it’s time to get excited! I’ve lined up a flockin’ amazing set of deals for you this year... from VIP days to coaching, fonts, courses, and more. All up to 60 percent off. Here’s a quick overview with the full details further below. Services & Coaching (Limited spots!) VIP Day with Jacob Cass - $5000 $2000 (Save $3000). Limited to 2 spots. 1:1 Coaching Bundle (3x Sessions) - $1500 $750. (Save $750). Limited to 2 spots....

🦩A big flocking update

Hello flair-mingo! I've got a fresh bunch of updates for you this week including software deals, new podcasts, our email webinar replay, upcoming Black Friday offers, a special reveal and more. Let's fly in... Adobe's Black Friday sale is on right now where you save 50-70% off their CC Pro plan (even if you're a current subscriber). Click here to go straight through to their sales page or view my Adobe Black Friday discount guide for instructions. Earlier this week, I ran a live session with...

No One Builds Alone™

Hello friend! This one's a bit deeper than usual, but stick with me. For years, our industry has glorified the solo operator. The lone wolf. The grind. The whole "stand out or get left behind" thing. And TBH, I've played that game too. I even built a brand around it. 🦩 Stand The Flock Out has been my rally cry for years. Still is. But after working with thousands of creatives across agencies, masterminds, coaching programs, and now inside our Brand Builders Alliance community, something has...

Affinity vs Adobe

Hey Reader Big news in the design world this week... Affinity just went “free forever.” Bold move. But also… maybe a clever funnel straight to Canva? As someone who’s been an Adobe user for 20 years (and a long-time Adobe Partner who’s referred thousands of creatives), I use their tools daily. That said, I'll admit... I’ve got a mild case of subscriptionitis. So I totally get the appeal of “free.” Inside Brand Builders Alliance™, our members have been chatting about this all week. And also on...

How I use AI

Hey Reader A few quick updates from my world this week: AI is officially everywhere. From strategy to design, and even gardening, AI has crept its way into many things I do. I reflected on this and compiled a list of ways I’m using AI daily, plus a full AI tools round-up for those wanting to level up their workflow. We just released two JUST Branding Podcast episodes, one with Laura Ries on The Strategic Enemy where we discuss why great brands need a villain and another with Todd Irwin on...

[✖️] Meet the ENCORE All-Stars (+Early Bird Discount)

[✖️] Meet the ENCORE All-Stars Yup... We’re bringing back some of the brightest minds from the 2025 and 2024 Brand Builders Summits — for a brand new, live event: Brand X-Pedition ENCORE | October 22–23, 2025 16 world-class speakers 4 power-packed panels 2 transformational days These aren’t recycled sessions. They’re all-new, hand-crafted expert panels — complete with live Q&A — designed to help you tackle real creative challenges across design, strategy, business, and implementation. 🎟 Your...
All Stars Encore

[✖️] You’re invited...

[✖️] You're invited to Brand X-Pedition ENCORE Hey friend! After the Brand Builders Summit wrapped… I asked for your feedback. Your answer? More live panels. Longer sessions. More face-to-face time. And honestly — same. These live panel sessions were some of my favorite moments too! We could get real, go deeper, hear from different perspectives all while answering your questions live. So we’re bringing that energy back! 🎉 Introducing Brand X-Pedition: All-Stars ENCORE October 22–23 — 2 days,...

👀 Big news + what's next!

Big news + what's next! Hello friend! If you’re new here, welcome! I’m Jacob Cass — brand strategist, designer, podcaster, and founder of the Brand Builders Summit + Alliance. You probably landed here through the Summit, and this newsletter (JUST Creative Flair) is where I share branding insights and resources. Subscribers also get access to a FREE bundle of branding & design tools. Grab it here. Since there are a few thousand new faces, let me reintroduce myself (and thank long-time readers...