JUST Creative FLAIR™

Hello brand builder, Yesterday, I sent an email about something I see far too often. Talented brand builders being hired as the hands instead of the brains. Taking orders.Executing decisions made by someone else.Selling time instead of thinking. If that email hit a nerve, this one is the follow up. Because moving from execution to leadership doesn't happen by mindset alone. It happens when you change the rooms you're in and the conversations you're having. That's exactly why we built Ally...

If things feel harder than they should right now, it's not because you need to work more. You don't need more clients.You need to stop playing the wrong role in the room. I've seen this pattern again and again.I've lived it myself. If you're an experienced designer or creative, this might sting a little. You have the skills.You've worked with real clients.You know good work when you see it. Yet somehow, you're still being hired like a pair of hands. Selling time instead of thinking.Execution...

Hello friend, This is a mixed bag edition of Flair. Here's what's inside: A different take on the 2016 vs 2026 conversation LogoLounge Book 15 and a jury seat alongside legends How to Become a Brand Consultant New client work and an upcoming speaking gig Why Debbie Millman says personal branding is a trap Apple vs Adobe vs Affinity What I’m reading, listening to, and remodeling Brand Builders Alliance turns one! A Signature Offer Accelerator update Let's get into it. 2016 vs 2026 Everyone’s...

What a way to kick off Season 7 of the JUST Branding Podcast! We sat down with Debbie Millman, one of the most influential voices in design and brand thinking. We talked about what actually lasts in branding, why "personal brand" is an oxymoron, and how meaning gets built (without faking it). It's the perfect follow up to the 'State of Brand' live panel we hosted with Debbie and David Aaker at the Brand Builders Summit last year. And if you missed it, catch our Best of 2025 episode here....

Hello friend, We kicked off our new Signature Offer Accelerator this week. I've opened the first session + workbook for free to non-BBA members so you can experience the program before deciding if it is right for you. The first week was focused on crafting your Signature Promise. This is the outcome you want to be known for.Not a list of services.Not a bundle of deliverables. Watch the Replay (35mins)Tip: Jump to 12:50 to get the full program overview. Download Workbook: Craft Your Signature...

Before you step into a new year, it’s worth asking one honest question: What are you building in 2026? Most people drift into January with loose goals and scattered ideas. This session is your chance to pause, zoom out, and map your next stage with intention. I’m teaming up with Brand Leadership Consultant Tannaz Homayounfar for a two hour masterclass where we’ll help you design your Brand Empire Map for 2026 — a one page strategic blueprint for who your brand is becoming and where you’re...

Black Friday can be chaos. Your inbox fills up, everything claims to be 80 percent off, and somehow you still end up buying the wrong stuff or missing the good deals. So this year, I've done the sifting for you. I've pulled together my top Black Friday deals for creatives, based on what I actually use and recommend... and have genuine discounts. If you want to upgrade your creative toolkit, improve your skills, and save serious cash without wasting hours comparing 50 tabs, this list is for...

Black Pink Friday Deals! Hey friend! Black Pink Friday week is here, and it’s time to get excited! I’ve lined up a flockin’ amazing set of deals for you this year... from VIP days to coaching, fonts, courses, and more. All up to 60 percent off. Here’s a quick overview with the full details further below. Services & Coaching (Limited spots!) VIP Day with Jacob Cass - $5000 $2000 (Save $3000). Limited to 2 spots. 1:1 Coaching Bundle (3x Sessions) - $1500 $750. (Save $750). Limited to 2 spots....

Hello flair-mingo! I've got a fresh bunch of updates for you this week including software deals, new podcasts, our email webinar replay, upcoming Black Friday offers, a special reveal and more. Let's fly in... Adobe's Black Friday sale is on right now where you save 50-70% off their CC Pro plan (even if you're a current subscriber). Click here to go straight through to their sales page or view my Adobe Black Friday discount guide for instructions. Earlier this week, I ran a live session with...

Hello friend! This one's a bit deeper than usual, but stick with me. For years, our industry has glorified the solo operator. The lone wolf. The grind. The whole "stand out or get left behind" thing. And TBH, I've played that game too. I even built a brand around it. 🦩 Stand The Flock Out has been my rally cry for years. Still is. But after working with thousands of creatives across agencies, masterminds, coaching programs, and now inside our Brand Builders Alliance community, something has...